General Formulations (GF), a manufacturer of pressure-sensitive media, film, and laminates, has announced Pat Daley as its new regional sales manager overseeing the Pacific Northwest, Western Canada and Alaska territories. With more than 14 years of industry experience and a proven track record of building strong customer relationships, Daley will play a key role in driving growth and supporting GF’s customers across the region.

Daley began his career at Fellers, where he served five years as an Oregon sales representative before moving into national franchise accounts for nine years. Throughout his career, he has been a strong advocate for GF products, citing their quality and the company’s collaborative spirit.

“I’ve always loved selling GF products as a distributor—they’re high-quality solutions backed by a team that is both personable and determined to find a way to make things happen,” says Daley. “I’m thrilled to officially join the GF team and look forward to growing the Northwest Territory.”

With his wealth of industry knowledge and customer-first approach, GF says Daley is well-positioned to strengthen partnerships and expand opportunities across the Pacific Northwest and beyond.